Babbage delivers data insights in a dynamic news feed rather than via a traditional static dashboard. It monitors the metrics that a business decision-maker is interested in, extracts key insights, digs deeper where required, and presents the information in a visual, easy-to-understand, mobile-friendly manner.

Babbage identifies and ranks the key stories in the data based on impact, information content and relevance to the user. It also automatically digs into the data and presents deeper insights as well, by judging appropriateness. Explanations are intuitive and visual, and tailored to the average business decision maker. Metrics are presented with context and trends.

Babbage generates key insights so that executives can manually dig deeper into the data stories and get instant insights at the click of a button. This way, the considerable time spent going back-and-forth with data analytics teams can be avoided.

All possible combinations are now suddenly investigable. Running in the background, Babbage learns historic patterns and interplays between variables, which it uses to derive insights. Users, typically business decision-makers, can then subscribe to a subset of the metrics, and get their insights in a feed that is continuously tailored to their interests.